Last updated: January 1, 2020
Contents:
Changes and Updates to the Privacy Policy
California Privacy Rights and Supplemental California Privacy Notice
Thank you for visiting our website, mobile website, or mobile application (collectively, the “Platform”). This privacy policy (the “Privacy Policy”) is designed to assist you in understanding how we collect, use, and protect any information you may provide to us on the Platforms where it is posted. Our Terms and Conditions, available here. describe the terms and conditions governing your access to and use of the Platform. Your use of the Platform signifies your agreement to be bound by both the Privacy Policy and our Terms and Conditions. If you do not agree to the terms of the Privacy Policy, please do not use the Platform. Anheuser-Busch is committed to complying with the requirements of the Beer Institute Advertising and Marketing Code. For more information, click here. If you are a resident of California, please see the “California Privacy Rights and Supplemental California Privacy Notice” section further below.
Intended for Users 21+
The Platform is not directed to, and we do not knowingly collect personal information from, persons under the age of 21. If you are under 21 years of age and have entered this Platform by providing a false date of birth, you must immediately leave this Platform. Under no circumstances may you use this Platform or submit personal information to us if you are under 21 years of age. We are committed to compliance with all applicable regulations, laws, and rules, including those issued by the Beer Institute, ICAP, and COPPA.
What Information We Collect
How We Collect Information
We collect information from different sources and across devices. For example:
How We Use Information
We use your information for the following purposes:
We may share the information we collect from and about you with third parties:
You Have Certain Choices About How We Use Your Information
You Can Control Tracking Tools and Third Party Advertising
We may use third-party companies and/or media partners to serve ads on our Platform and/or on the sites on which we advertise. We and these third party companies display interest-based advertising using information gathered about you over time across multiple or other platforms. In the course of serving advertisements, these companies may place or recognize a unique cookie on your browser. In addition, we may use web beacons provided by third-party advertising companies to help manage our online advertising. These web beacons enable us to recognize a browser’s cookie when a browser visits this Platform to learn which advertisements bring users to our Platform.
To learn more about these third-party companies, cookies and how to “opt-out” of this type of advertising, please go to here
This Platform complies with the self-regulatory principles of the Digital Advertising Alliance (DAA) Self-Regulatory Program for Online Behavioral Advertising, therefore some pages may contain icons that help users understand how information is being collected, and how to opt out of having their online behavior recorded and used for targeted advertising resulting therefrom.
To opt out of having your online behavior collected for behavioral advertising purposes, click here. These choices will apply to data collected from other browsers or devices for use on this device for interest-based advertising and other applicable uses. Certain choices you make may be browser-specific and/or device-specific.
Opting-Out of Receiving our Emails
To stop receiving our promotion emails, email us at crg@anheuser-busch.com or click on the link provided at the bottom of each email communication. Even if you opt out of receiving promotional messages, we will still send you messages about your questions and purchases.
You can control tools on your mobile devices
For example, you can turn off push notifications from within a mobile app.
Linked Sites
Our Platform may contain links to other websites, including social media sites, which may have privacy policies that differ from our own. We are not responsible for the collection, use or disclosure of information collected through third-party websites and expressly disclaim any liability related to such collection, use or disclosure. We are not responsible for any information or content contained on such sites. Links to other websites are provided solely as a convenience. Your browsing, use and interaction on any other websites, including websites which have a link to the Platform, are subject to that website’s own rules and policies. Please review the privacy policy posted on any website that you may access through, or which links to the Platform.
Please note that if you provide information to us via a social media site or participate in a social media site linked to the Platform, you consent to our use of your information for any reason in accordance with this Privacy Policy as if it were submitted to us directly via the Platform.
Security Procedures
We take reasonable precautions and have implemented reasonable technical measures to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of personal information submitted via the Platform or otherwise collected or possessed by Anheuser-Busch. However, the Internet is never 100% secure and we do not guarantee the security of any information transmitted over the Internet. Even after we receive your personal information, we cannot guarantee that your Personal Information may not be accessed, disclosed, altered, or destroyed as a result of a breach of our reasonable efforts or as a result of any other event beyond our reasonable control. Accordingly, we cannot and do not guarantee that your Personal Information is completely secure and safe from such risks. For the avoidance of doubt, we expressly disclaim any representation or warranty, whether express or implied, with respect to ensuring, guaranteeing or otherwise offering any definitive promise of security in connection with your information.
United States Only
The Platform is intended only for users in the United States. By using the Platform, you agree and acknowledge that the Platform is hosted in the United States and that data collected through the Platform will be stored and processed in the United States. Please be advised that your use of the Platform is governed by U.S. law, this Privacy Policy, and the Terms and Conditions.
Changes and Updates to the Privacy Policy
From time to time, we may revise the Privacy Policy. To help you stay current of any changes, Anheuser-Busch may take one or more of the following steps: (1) Anheuser-Busch notes the date the Privacy Policy was last updated above, and (2) when Anheuser-Busch makes a material change to the Privacy Policy, we may post announcements of such changes on the homepage of the Platform next to the link to this Privacy Policy. Your use of the Platform following the posting of any revised Privacy Policy shall be deemed acceptance of the revised policy, so we strongly recommend that you review the Privacy Policy periodically. If we are required by law to obtain your express consent for any changes to the Privacy Policy, then we will make a commercially reasonable attempt to obtain your consent before implementing such revisions.
California Privacy Rights and Supplemental California Privacy Notice
The California Consumer Privacy Act of 2018 (“CCPA“) requires us to provide additional privacy-related information to residents of California.
CCPA Disclosures
The section entitled “What Information We Collect” above lists the categories of personal information we have collected about California residents in the preceding 12 months. These categories of personal information correspond with the following categories of personal information provided under the CCPA:
The section entitled “How We Collect Information” above lists the sources from which we collect personal information.
The section entitled “How We Use Information” above lists the business and commercial purposes for which we collect California residents’ personal information. As described above in the section entitled “How We Share Your Information” , we also share and/or disclose your personal information as follows:
California Residents’ Privacy Rights
Subject to certain exceptions and qualifications, as a California resident, you have the right to: (i) request access to your personal information; (ii) request deletion of your personal information; (iii) request information about the personal information about you that we have “sold” (as such term is defined under California law) to third parties within the past 12 months; and (iv) opt-out of the “sale” of your personal information, as detailed above.
Mobile Applications
From time to time, we may offer certain mobile applications, including iOS applications (“Apps“), for download. We will use commercially reasonable efforts, given the limitations imposed upon us by third party providers such as Apple Inc. and Google Inc., to clearly disclose what, if any information is collected by the particular App, how it is used, and with whom it is shared. Please note, certain practices are outside of our control, for example, tracking by Google, Inc., Apple, Inc., or your third party telecommunications carrier. WE are not responsible for the actions of such third parties. You should always read and understand the policies of any third party provider, such as Google with respect to Android apps and Apple with respect to IOS apps, and your wireless carrier, before making any purchase or downloading any app.
Contact Us
If you have any questions or comments regarding this Privacy Policy call us at 1‑800‑DIAL‑BUD (342-5283) Monday through Friday, 11am to 8pm CST, or email us at crg@anheuser-busch.com.
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